Local Community Information

31 Cruise ships in 2017 – What’s in it for you?


Key Opportunity

With your business situated in Fishguard or Goodwick, you are uniquely placed to make the best of this key opportunity.

Target Audience

Knowing your target audience and finding ways to engage with them means more business for you.


The Welsh government’s strategy, through Visit Wales and Cruise Wales, is for Fishguard to be the designated cruise port for West Wales. Tune up your strategy to make the most of these new visitors.

New Meet and Greet Facility

With the increase in cruise visits it’s obviously important to meet and greet the passengers warmly and effectively when they step ashore. As each ship arrives, the highly visible Fishguard Bay Welcome trailer will be on site at the foot of the gangway offering a first line of information from its poster display, scrolling videos in the big screen and a generous supply of take away leaflets and brochures.

A new, bright reception room is being created in the fully refurbished staff cafeteria to provide another line of engagement with visitors, renovated by Stena Lines with support from Refreshing North Pembrokeshire.

But shiny reception areas won’t work by themselves – people need people, and Fishguard and Goodwick residents are known for their friendly and welcoming helpfulness. Why not get involved with Fishguard Friendly Faces, have fun together and welcome our visitors on the quayside and in the town – see more below.


The Fishguard Bay Welcome Project


Fishguard Bay Welcome is the name given to a Coordinated project who’s aim is to build on previous years success in welcoming cruise ships, coach tours and individual visitors.

From the Fishguard Friendly Face Welcome at Quayside to it’s presence in the twin towns, its remit includes providing information, whilst developing communication and links between all involved, be it business or community. Fishguard Bay Welcome in conjunction with Fishguard & Goodwick Chamber of Trade will work with representatives from the Tour Guides, Town Council and local attractions who will be crucial in providing verified communication; so too will be the involvement of local townspeople.

The team will support and liaise between the Stena Line Operation and Cruise Companies in preparation ahead of, and on, visit days.

A warm, unique and effective welcome has played a significant part in the increasing numbers of cruise visits to Fishguard Harbour. As each ship arrives, the highly visible Fishguard Bay Welcome reception area, affectionally known as ‘The Galley’ and manned by the Fishguard Friendly Faces, is available. Catering for all the visitors needs with regards to information, it is complemented by the Fishguard Bay Welcome trailer with poster display and scrolling videos with music on the big screen.

Going forward; the aim is to create and promote a tourism product for the benefit of the community, local or further afield that, it is envisaged, can be offered to Cruise Companies, Coach Travel, and casual visitors alike.

Contact Us

Fishguard Friendly Faces (FFF)


Now that Fishguard has been nominated as the cruise ship port for West Wales we’re celebrating uniqueness by inviting local people to be volunteer members of Fishguard Friendly Faces (FFF).

Fishguard and Goodwick communities already operate through wonderful and effective volunteer groups and FBW’s aim is to try and provide more cohesion to the process by establishing clear links with volunteers. We are a surprisingly rich cosmopolitan community with over 30 different nationalities living here in harmony so our aim is to be all inclusive, from students looking for work experience, young mothers, the regular volunteers and anyone who feels they have something to offer.

FBW will start with an open networking session to tell everyone more about FFF, its aims, and how you can get involved with this exciting opportunity welcome and help visitors, both at quayside and in town.

When you join FFFs, we’ll give you all the help you need to get started and keep up to date with what’s happening, including:

  • Customer services training
  • Basic security training.
  • Basic language training in German and French.
  • Regular schedule communication and updated information.

To learn more about how you can help and what’s in it for you, contact us below.


Contact Fishguard Friendly Faces

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